Many people have a strong visual memory, so you have to offer something to the eye of the recruiters in the company. The best way to do this is to design your documents in a pleasant and unusual way.
Think about the layout and take a close look at our sample qualification profile (short profile). You can see - without having read a word - that the applicant must be someone who works in the IT field. On each page of the application (customised cover sheet, Application letter and curriculum vitae), an identical layout can be found.
When you present information to the employer in this way, they simply cannot look away, can they? You can complement such a short profile with a letter of motivation. In it, you explain briefly and memorably why you are looking for a job, why you want exactly this job and present your strengths. Usually, the information is presented in a mixed form in the cover letter. It is up to you how you handle this.
You will often discover that you are repeating yourself in some places when preparing your documents. This cannot always be avoided, but should be avoided if possible.